Crisis Intelligence

Luma

A full PR toolkit, grounded in your own playbook.

Describe the crisis in a few lines and Luma drafts the whole response kit — holding statement, key messages, Q&A, 3Rs — pulled from a RAG knowledge base of your past responses, not invented.

Local / private deployment
01 07
Create Toolkit
Generate a full PR response kit, grounded in past responses
Search markets, keywords…Generate toolkitPR
Crisis briefscope the toolkit
Knowledge base4 sources retrieved
Querying past statements, press releases & monitoring reports by similarity.
press release
Product safety clarification
Calvert · 2023
84%
historical crisis
Supply-chain defect response kit
Azuria · 2023
78%
monitoring report
Quarterly reputation review Q3
Meridia · 2024
71%
7 documents + action timeline will be drafted from these sources.Generate toolkit
1
Generate a toolkit

Describe the crisis and scope it by type, severity and market. Luma embeds the brief and retrieves the most similar past responses from the knowledge base.