Crisis Intelligence

Luma

A full PR toolkit, grounded in your own playbook.

Describe the crisis in a few lines and Luma drafts the whole response kit — holding statement, key messages, Q&A, 3Rs — pulled from a RAG knowledge base of your past responses, not invented.

Local / private deployment

01 07

Crisis briefscope the toolkit

Crisis titleFlagship product recall — quality defectDescriptionA batch of the flagship product is being recalled after a quality-control defect was reported in two markets. Customers are asking whether units already sold are affected.

Crisis typeproduct recallSeveritylowmediumhighcritical

Countries affectedMRMeridiaCVCalvertType a market…

Knowledge base4 sources retrieved

Querying past statements, press releases & monitoring reports by similarity.

legal-approved

Recall holding statement — Meridia

Meridia · 2024

91%

press release

Product safety clarification

Calvert · 2023

84%

historical crisis

Supply-chain defect response kit

Azuria · 2023

78%

monitoring report

Quarterly reputation review Q3

Meridia · 2024

71%

7 documents + action timeline will be drafted from these sources.Generate toolkit

Generate a toolkit

Describe the crisis and scope it by type, severity and market. Luma embeds the brief and retrieves the most similar past responses from the knowledge base.